To celebrate Puig’s 110th anniversary, the group released a commemorative book titled Home of Creativity—a tribute to its legacy in beauty, innovation, and cultural storytelling. IMPROMPTU studio was commissioned to create the imagery and video for the launch of this editorial piece.

The project was initiated by Rutba, who invited us to develop the visual campaign for the presentation of Puig: Home of Creativity, a book published by Rizzoli to mark the company’s 110th anniversary. Conceived as a celebration of Puig’s legacy and cultural impact, the publication brings together contributions from leading voices in fashion, fragrance, and design. Our role was to translate its spirit into a series of images and a launch video that reflected the values of the Puig universe—elegance, experimentation, and generational vision.