Rooted in the textures and tonal depth of volcanic stone, this campaign reinterprets the visual language of TOUS through a material and elemental lens. Drawing inspiration from the landscapes of Mexico and the natural dialogue between onyx and metal, the series explores contrast—between raw and polished, density and lightness, permanence and transformation.

IMPROMPTU studio led the production and image generation through AI, creating visuals that merge physical tactility with digital precision. The result is a visual narrative that captures both the origin and evolution of the collection—balancing earth and elegance in equal measure.