What does a fragrance with no name smell like? Unnamed by BYREDO invites the wearer to complete the experience—evoking memory, absence, and imagination. Inspired by this conceptual openness, IMPROMPTU studio developed a generative visual study that translated the fragrance’s essence into form.

We used AI as both medium and metaphor—designing a series of product images that blurred material presence with sensory ambiguity. Glass, light, and texture were reinterpreted through digital models to create visuals that felt familiar yet undefined—echoing the tension at the heart of Unnamed: presence without label.

This visual series became the foundation for a mixed-media video piece, where motion and sound extended the narrative. Using layering, distortion, and rhythmic pulses, the film evoked the intangible—rendering scent as sensation, object as atmosphere.

More than product imagery, this was a speculative exercise in visual perfumery—imagining how a brand, a bottle, and an absence can coexist as a system of meaning.