









Client | Self-initiated |
Services | Creative Direction, Concept Development, Visual Campaign |
Year | 2025 |
The project borrows the refined discipline of luxury imagery—its light, precision, and restraint—but shifts its purpose. Instead of portraying aspiration, it examines the quiet relationships between beauty and the systems that sustain it.
By working from within fashion’s own language, the series turns familiarity into distance. It studies how elegance can remain captivating while becoming conscious, and how aesthetics—when seen through a slower gaze—can hold empathy without losing clarity. Each composition functions as an open question, where allure and accountability share the same frame.
Ultimately, TRACE reflects on what endures beyond appearance. It suggests that beauty gains meaning when it remembers its origin, and that refinement, when rooted in awareness, becomes something deeper than desire—a way of seeing that is both precise and human.









Client | Self-initiated |
Services | Creative Direction, Concept Development, Visual Campaign |
Year | 2025 |
The project borrows the refined discipline of luxury imagery—its light, precision, and restraint—but shifts its purpose. Instead of portraying aspiration, it examines the quiet relationships between beauty and the systems that sustain it.
By working from within fashion’s own language, the series turns familiarity into distance. It studies how elegance can remain captivating while becoming conscious, and how aesthetics—when seen through a slower gaze—can hold empathy without losing clarity. Each composition functions as an open question, where allure and accountability share the same frame.
Ultimately, TRACE reflects on what endures beyond appearance. It suggests that beauty gains meaning when it remembers its origin, and that refinement, when rooted in awareness, becomes something deeper than desire—a way of seeing that is both precise and human.